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New Brand for MotionMail’s Email Countdown Timer Service

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New Brand for MotionMail’s Email Countdown Timer Service

Helping digital marketing teams create a sense of urgency within email campaigns.

Irvine, CA - October 2017

Web Advanced announced the launch of a new brand identity for its own software service company MotionMail, which allows digital marketing teams to integrate countdown timers into email campaigns. Launching just in time for the holidays, the investment in MotionMail’s modern appearance reflects the company’s steady growth over the past four years, having evolved from a passionate side project into a full-time business.

“We started MotionMail with a simple goal: create an engaging opportunity to boost email performance,” said Adam Bonner, Chief Technology Officer. “Four years later, we’ve served more than 2.4 billion countdown timers.”

Upon opening an email, the highly visual appearance of MotionMail countdown timers instantly communicates the concept of limited-time status and builds anticipation for upcoming events. The service is ideal for boosting engagment with consumer product sales, event ticket availability, holiday shipping deadlines, grand openings, and promotional sweepstakes.

“The brands using MotionMail are ones we admire. They develop beautiful emails and we love seeing their creativity,” said Andrew McLendon, Chief Creative Officer. “We wanted MotionMail‘s new brand to reflect our customers’ sense of design and quality.”

International Time Zones

MotionMail’s countdown timers automatically display the same countdown regardless of the receipient's local time zone, without any additional work on behalf of the MotionMail customer.


MotionMail offers the ability to dynamically generate translations of the timer’s labels (“days”, “hours”, “minutes”, and “seconds”) for email recipients based on their preferred language. This feature is available for paid plans.


The color, font, and style of the countdown timer’s appearance can be changed to match brand colors and design of the email.

Track Impressions

The MotionMail analytics dashboard will show how many times timers have been viewed.

Maintain Existing Workflow

MotionMail timer integration is compatible with many popular email marketing software companies. No need for customers to change the way they are accustomed to working.

Pricing and Availability

MotionMail’s service offers a free subscription plan, no credit card required, which allows for 20,000 timer impressions per month. Paid subscriptions start at $10. An Enterprise subscription is also available. Subscriptions can be cancelled any time.

About MotionMail

MotionMail is a software as a service (SaaS) company which is owned and operated by Web Advanced, a digital agency based in Irvine, CA. The service offers customizable countdown timers for digital marketing teams to integrate into email campaigns. For more information on MotionMail visit An announcement message to customers was posted to

About Web Advanced

An integrated digital agency that combines digital strategy, UX, design and development to help emerging and established companies thrive in a connected world with kick-ass products, progressive platforms, and integrated environments. Irvine, Orange County, California. For more information on Web Advanced visit


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